About wtf - who are you?

We’re glad you asked. There’s nothing we like more than promoting our brand.

At whytheface® we’re all about the natural.

In fact, if we got any more natural, we’d be working au naturel in the office but that might scare the postman and it would be a bit chilly in winter.

Our parent company has been creating high quality food supplements since 2009.

In 2012, the mission began to produce a natural skincare range like no other. Sourcing only the best ingredients, the whytheface team spent two years testing everything from potato skins to tomato peel in the quest for effective components for the product range. Human guinea pigs were tasked with trialling the products to ensure only the most effective ingredients made it into each product.  

Several vegetables, fruits, flowers and clay powders later, the first three products were born; Keep it Clean, Mind your Tone and Seize the Clay but the mission doesn't stop there.

whytheface® continues the commitment to bring efficacious and affordable products straight from Nature leaving no stone unturned or leaf uncovered in the pursuit of healthy skin.